How I got here

I grew up in a village in Belarus. I was raising a child alone while doing my Master's in Finance. I started my first company at twenty three, a logistics firm that made money for years, and I exited it after six years. Then I moved to Switzerland and began again from zero. More than 250 job rejections in my first year here, including McDonald's.

Later I entered the IT world. Ten years of delivering technology products, including inside AWS and NVIDIA partner organisations, a Master's at ETH Zurich in Applied Technologies, and two companies of my own. One was IT outsourcing. The other was an AI product: from an idea to 70,000 users, partners including NVIDIA, AWS and PwC, a patent filing, USD 1.8 million in non-dilutive funding, and our technology presented twice at CES in Las Vegas and in Cambridge. The last company ended in bankruptcy.

So: I have succeeded multiple times, I have lost, and I have restarted again and again. Many times. Good exits, good teams, painful breaks, a bankruptcy, M and A processes. Most founders prefer not to talk about that half. It is exactly the half that saves you years and enormous resources.

Today I am a guest lecturer at FHNW and HSLU, act as a sparring partner for startups at the ETH Student Project House, and I work with women who have an idea and no map.

I also work with companies, and not only to teach teams about AI, prompt engineering and tools. I come in to assess processes: where the budget leaks, where the time leaks, department by department, and whether AI, robotisation or plain automation can close it. I show teams how to build their own AI agents, and where it makes more sense, I point to how and with whom to build the right tool in a cost efficient way.

I build meaningful partnerships.

As an entrepreneur, three questions decide everything for me. Does it save money? Does it help to earn more? How fast, and at what cost? If all three match, we go full in with the company.